MRR & ASSOCIATES is a minority certified woman- and Hispanic-owned media, public relations, and community outreach company with primary focus toward the emerging market communities.With over 30 years of combined experience, MRR & Associates brings knowledge and understanding of the highly desired and rapidly expanding emerging market segment. Our approach is hands-on and team oriented with a goal to dedicate the appropriate resources necessary to attain results for our clients. Because we look at the “Big Picture,” our programs are designed to compliment our client’s strategic objectives—delivering on-time, on-budget programs that reach the customer.
And because we are a full service agency we can handle all or part of your community development and outreach programs. MRR & Associates is solution-driven. From concept development, public relations, and media relations to special events, conferences, promotions, and anything in be- tween, we provide turn-key services that make your budget look like more than the dollars spent.
Our company has experience teaming up with other partners to deliver programs for clients. Our team approach has provided great results for our clients in areas of disparity studies, bond elections and minority contracting.
A successful public relations and governmental affairs professional, Minerva Rodriguez has led her Dallas based firm MRR & Associates LLC, to national and international success through a combination of a dynamic approach to delivery of services and a deep knowledge of client needs and goals.
As founder and CEO of MRR & Associates LLC, Ms. Rodriguez has established herself as business and philanthropic leader in endeavors that benefit the thriving North Texas community in areas as diverse as education, business advocacy, political access and social reform. Whether she is zealously advocating for the needs of underserved business sectors at the local and national levels or conducting successful public relations campaigns for major international corporations, Ms. Rodriguez brings to bear years of experience in business affairs in Dallas, in Texas, and on the national and international arenas. As director of Business Relations for Clark West Keller LLP, she dealt with various legislative issues at the local, state and national level for several clients including United Parcel Services, American Airlines and Valor Telecom. She has spoken to international audiences about business exchange and opportunities. She has represented the Hispanic business community and traveled with Dallas city officials on several delegation trips to such cities as Quebec, Canada; and Monterrey, Ciudad Juárez, Puebla and Mexico City, Mexico. Ms. Rodriguez also served as a member of the advisory board of Laredo National Bank.
Ms. Rodriguez’s business concentrates in public relations, governmental affairs, media relations, community outreach and engagement. Her clients include the U.S. Department of Energy, Dallas-Fort Worth International Airport, SER-Jobs for Progress National, Inc., Dallas Area Rapid Transit, Ford Motor Company, Becovered TX, the U.S. Conference of Mayors, and AARP. Among the successful campaigns in which she has played a key role are Proposition 8, Dallas Independent School District 2016 Bond Campaign, Mayor Mike Rawlings’ reelection and City of Dallas 2017 Bond Campaign.
Ms. Rodriguez has managed multi-level outreach campaigns for such clients as the Visit Dallas, the Greater Dallas Hispanic Chamber of Commerce, and the Regional Hispanic Contractors Association. Her commitment to developing business opportunities for Dallas is matched only by her commitment to her community as a member of several boards of prominent organizations. In addition to serving as chairperson for the Greater Dallas Hispanic Chamber of Commerce, has served as a member and officer of such boards of directors as the YMCA of Metropolitan Dallas, YMCA Foundation, Dallas Museum of Art, United Way, Dallas Together Forum, Chancellor's Advisory Board for the Dallas County Community College District, KERA (National Public Radio affiliate), Hispanic 100, DISD Superintendent Advisory Group and the North Texas and Dallas Community Relations commissions. She is a past member of the board of the U.S. Congressional Hispanic Caucus Institute. Ms. Rodriguez is a native of El Paso, Texas, and lives in the Dallas area.
DFW International Airport
Greater Dallas Hispanic Chamber of Commerce
Hispanic Contractors Association
Oak Cliff Works
Southwest Transplant Alliance Foundation