MRRPR

COMPANY PROFILE

Our Agency

MRR & ASSOCIATES is a minority certified woman- and Hispanic-owned media, public relations, and community outreach company with primary focus toward the emerging market communities.With over 30 years of combined experience, MRR & Associates brings knowledge and understanding of the highly desired and rapidly expanding emerging market segment. Our approach is hands-on and team oriented with a goal to dedicate the appropriate resources necessary to attain results for our clients. Because we look at the “Big Picture,” our programs are designed to compliment our client’s strategic objectives—delivering on-time, on-budget programs that reach the customer.

And because we are a full service agency we can handle all or part of your community development and outreach programs. MRR & Associates is solution-driven. From concept development, public relations, and media relations to special events, conferences, promotions, and anything in be- tween, we provide turn-key services that make your budget look like more than the dollars spent.

Our company has experience teaming up with other partners to deliver programs for clients. Our team approach has provided great results for our clients in areas of disparity studies, bond elections and minority contracting.

Public Relations

From concept development, public relations, and media relations to special events, conferences, promotions, and anything in be- tween, we provide turn-key services that make your budget look like more than the dollars spent.

Event Production

We at MRR & Associates have planned and executed some of the area's top gala events, receptions and full national conference planning.. Our experienced team can handle events from small to national conferences.

Community Outreach

And because we are a full service agency we can handle all or part of your community development and outreach programs.
Our company has experience teaming up with other partners to deliver programs for clients. Our team approach has provided great results for our clients in areas of disparity studies, bond elections and minority contracting.

Media Relations

From preparing media and press kits to on premise local, regional and national press conferences. We are prepared to work your media outreach in either, the general market or Latino for the DFW area.

PRINCIPAL

Minerva Rodriguez

Minerva Rodriguez is a marketing and public relations executive with over 20 years of experience in multicultural media relations, marketing, and community outreach. She is the founder and CEO of MRR & Associates, a Dallas-based, certified minority-owned firm dedicated to connecting businesses with diverse communities at the local, state, and national levels.

She established MRR & Associates in 2001 to help Dallas businesses engage meaningfully with multicultural audiences, ensuring that cultural and linguistic considerations are understood and authentically represented. Under her leadership, the firm has spearheaded strategic outreach initiatives for city bond programs, mayoral campaigns, and major corporate clients. Her expertise in dual-language community outreach, grassroots organizing, and media relations has positioned MRR & Associates as a trusted partner for a wide range of clients, including AARP, the cities of Dallas, Fort Worth, and McKinney, Dallas County, Dallas College, DART, DFW Airport, Ford Motor Company, Southwest Transplant Alliance, the Greater Dallas Hispanic Chamber of Commerce, the Oak Cliff Chamber of Commerce, the Regional Hispanic Contractors Association, BeCovered TX, and the U.S. Conference of Mayors.

As a thought leader and principal strategist, Minerva has played a pivotal role in numerous high-impact campaigns, such as City of Dallas Proposition A and Proposition 8, Dallas County’s 2020 Census Campaign, the Emergency Business Assistance Program, COVID-19 vaccination efforts, rental and business assistance programs, and HIV awareness initiatives. She has also led outreach for the Dallas Independent School District’s 2016 Bond Campaign, Mayor Mike Rawlings’ mayoral and re-election campaigns, and the City of Dallas 2014 and 2017 Bond Campaigns.

Beyond her professional achievements, Minerva is deeply committed to community engagement. She has served on the executive board of the Dallas Museum of Art and currently serves on the executive boards of Friends of the Latino Cultural Center and COMTO. Her leadership extends to roles as chairperson of the Greater Dallas Hispanic Chamber of Commerce and as a board member and officer for organizations such as the YMCA of Metropolitan Dallas, the YMCA Foundation, Dallas Assembly, United Way, KERA (NPR affiliate), Hispanic 100, the DISD Superintendent Advisory Group, Dallas Concilio, and the North Texas and Dallas Community Relations Commissions. She is also a past board member of the U.S. Congressional Hispanic Caucus Institute.

CLIENTS

Dallas County

DART

DFW International Airport

Ford

Greater Dallas Hispanic Chamber of Commerce

Hispanic Contractors Association

Oak Cliff Works

Southwest Transplant Alliance Foundation

VisitDallas.com

CONTACT US

MRR & Associates
400 N. St. Paul, Suite 300
Dallas, Texas 75201
minerva[at]mrrpr.com
‪(972) 638-7311‬